Two of my favourite ad campaigns at the moment are for the National Lottery and Ikea.
The National Lottery ads created by Abbot Mead Vickers, feature Piers Morgan and Katie Price sending themselves up with what they’d do if they won the lottery, along with with the hash-tag #pleasenotthem
Piers Morgan gives a nightmarish theme pier with everything branded as him whereas Katie Price offers us a TV channel with nothing but her as the star. Though they are both quite dislikeable, I do like the way they are happy to rip the p*ss out of themselves. Could be worse though, good job Katie Hopkins wasn’t available! See links below…
The other ad that just make me chuckle and just wonder how on earth they did it is Ikea’s new one featuring lots of mischievous monkeys rifling through an Ikea kitchen. Part of the Ikea ‘Wonderful Everyday’ campaign, the ad was filmed in the Jaguar Rescue Centre in Costa Rica. Created by Mother London, it’s all about rediscovering the joy that can be had in the kitchen. I just love the expressions on the cheeky monkey’s faces when they are up to mischief…
There’s something mesmerising about watching this. I used to enjoy woodwork at school and longed to have a go on the wood turner/lathe just to see what shapes I could make. Its fascinating watching this as a traditional art form. So delicately done.
This is absolutely fascinating. Somehow black and white film doesn’t seem quite ‘real’ but when you see images from the past in colour, it’s like a little piece of time travel. In 1927 Claude Friese-Greene shot some of the first-ever color film footage around London. He captured everyday life in the city with a technique innovated by his father, called Biocolour.
Saw this today and wasn’t 100% sure if it was for real or if it was a parody, but then it occurred to me I’d seen something similar recently which was.
The first video is the genuine article, a reminder that we are more beautiful than we think we are. A good lesson in this world of body image and how we perceive ourselves. The other videos… well they are just for fun! 🙂
Remember the days when ‘My Space’ was the king of Social Network sites, before Mark Zuckerberg invented Facebook and stole its crown. Admittedly by then it was a mish-mash of animated gifs and bad personalisation from its users but its gone back to the drawing board, stripped everything back and redesigned itself. And I actually think it looks good.
With nods to the boards style of Pinterest, Springpad and Tumblr, the new look is so much more aesthetically pleasing.
Channel 4 trailed their 90 second trailer advert for the Paralympic games last night. It was certainly quite epic, not only covering the athletes amazing abilities but also a nod to what some of them may have been through to get to where they are now. I thought it was awesome and extremely well made…
You can read more about the making of it and the Paralympians here:
If you’re going to run a 90 second roadblock advert across 78 TV channels then you better make sure it’s an impressive piece – and my goodness did Channel 4 get it right last night. Their Meet the Superhumans promo for the upcoming paralympics was a sublime piece of of creative work, managing to be slick, stylish and inspirational all at once. Set to Public Enemy’s Harder Than You Think 4Creative’s team put together a film that had pace, punch and pathos and, if we’re honest, put many of the other Olympic ad campaigns to shame.