The Pro’s and Con’s of Freelancing…

As I said in my previous post I have been freelancing now since 2010. Events that transpired back then (ie being made redundant) turned my career in a different direction. I kind of fell into freelance as I had been out of work for 4 months and was at a point when I realised I needed to find the confidence to try something new. Having lost a LOT of confidence in the full time job I had been made redundant from, I went into my first day of freelance like a deer in the headlights. It was terrifying at first but I soon started to really enjoy it. As much as those early days involved long hours in a world I was totally unfamiliar with (I’d never done any brand marketing design before), my work was appreciated and I realised I wasn’t bad at my job!

I was fortunate in the sense that once I got my foot in the door of my first freelance job, I ended up being there a year, a ‘Permalancer’ as they say in the biz! After that, a 6 month stint somewhere else, then back to the first company for another year and quite a few ‘month’ stints pinging between a few key companies I’d gotten to know. Work was steady and cashflow was good. BUT…  as I soon realised, when circumstances change, this stability can easily be shaken in the world of freelance and then you then get the opposite effect of worrying where the next job is going to come from. It’s a rollercoaster of sorts but I am now at a stage in my life that I try not to panic and have confidence that a job will come up, and do you know what, it always does! I’ve now learnt to value the downtime as well as the busy times and it seems to work for me.

So in my humble opinion, here’s a few of my Pro’s and Con’s of freelancing…

What I like about freelancing:

Variety of jobs: working in different agencies, you see a huge variety of clients and the kind of campaigns they do. It’s always interesting and every day is different.

Variety of ‘work’: one of the things I enjoy about freelancing is that I get to do a bit of everything* (*within reason… I am not a developer!). From print campaigns, to digital media designs, large format design (ie shows and events) and retail POS, it’s always exciting to see what comes next. Admittedly there are just days when I am art working typos which is generally a bit boring but I still get paid, so it’s not all bad.

Meeting new people: I have met some really interesting people over the years of freelancing. There are some really talented designers out there, each with their own wisdom and knowledge to impart. It’s always good to learn from them. I’ve definately met some ‘crazy characters’ too. Some a bit too crazy for my liking when you have a deadline and you are trying to concentrate, but they are certainly entertaining. Mostly I have made some really good mates. I’ve realised that the industry I work in is a tad ‘incestuous’ (apologies for the want of a better word)… It’s like that 6 degrees of separation thing, there’s usually someone, who knows someone, who knows someone. It’s a good thing when you want to try and expand your network a bit.

Learning new things all the time: Being around so many different skill-sets in so many different places, you do pick up bits of knowledge that I don’t think you’d get working in one place all the time. I always try to ask how something is done as you never know when that information might come in useful elsewhere. Occasionally I even get to impart my own knowledge. I am prided for my OCD-ness in file structuring! The other good thing about meeting many other freelancers, is that they are so helpful in advice on just BEING a freelancer. When I was deciding to go limited, a lot of people I met gave me so much good advice. I have a solid network of people I’ve met, some I see a lot, some I only run into on occasion. All of them have been valuable to get me where I am today.

Working in ‘quirky’ creative environments and offices that have pets at work: My partner finds it funny that I work mainly in converted barns and offices that have ‘funky’ designs on the wall and toys everywhere. Though he is jealous of places that have Lego he wants on display! I do love some offices where the surroundings aren’t just corporate. It makes it a fun place to work when music is on and it’s colourful.  And it’s especially nice when there’s an ‘office mascot’ – usually a pooch. My favourite has to be this little one.

She’s a spaniel called Cookie and is just a gorgeous little dog. It’s so nice to get a welcome from her each time you go in. Plus it gets you out the office at lunch if you offer to take her for walks.

Not getting involved in Office Politics: So nice as an outsider to the company to not have to get dragged into daily gripes about stuff.

Pay: When  work is steady, my cashflow is good = one happy Sharon! Even in short stints here and there, the pay isn’t bad either, but obviously no work = no pay… not so happy Sharon!

Tax breaks:  Being able to offset expenditure against tax has been good so far, especially since I took the plunge and went Limited. Though if George Osbourne keeps punishing small businesses, who knows what the future holds!

The downsides (although not ALL bad):

Long hours: commuting is a b*tch. Especially when you need to work further afield and you’ve had a project run late. I avoid London like the plague. Am too old for that crap! Couldn’t do trains every day… So I sit in my tin box on motorways, back roads, behind tractors, behind traffic jams, adding a few extra hours to my day. Sometimes it’s good downtime though so I just turn my music up loud and blow away the cobwebs of the day. In winter though, it sucks and I am longing for the day when there’s an option for a car to drive itself! The one big plus though is that I am now a boss at finding shortcuts and backroads and I know Berkshire and Buckinghamshire pretty well without a sat-nav!


Being expected to know how a company works from the moment your bum sits on the seat of your first day working somewhere new & technical issues: And by that, the account managers assume you know where all the files are on the server, where all the images are linked to and you know the brand guidelines inside-out don’t you? Oh and can we have that done in 2 hours please?! …  Sometimes its a good challenge and you always have to hit the ground running, but on the days where the file structure is chaotic or non existent, or the equipment you’re using isn’t logged into all the right servers, not so much!

Timesheets: the bane of anyone’s working life.

Admin: See above… As much as I like tax breaks, I have never hoarded so many receipts before in my life, ever! My home office used to be super organised, now it’s like a tinder box full of paper!

Freelancers always getting the crap *desk/chair/keyboard/mouse/monitor*. I’ve had several occasions where I swear the keyboard has been pulled out of a bog somewhere. Case in point…

I swear I could clone another person with the detritus that is stuck to said items. As for chairs and desks, I guarantee I will end up getting the one with the wonky back support (hence why my spine is knackered) and I will end up at the desk right under the air-con or where everyone dumps spare paper or equipment. My tips… Always ask where the office equipment wipes are or bring your own mouse!

There’s probably loads more I could waffle on about but on the whole, I do enjoy being freelance. I enjoy the freedom it offers and the fact that every day is different. Maybe one day I will settle down (that sounds like the lyrics of the ‘Littlest Hobo’) and go full time again, but for now, I’m enjoying my career choice…

Harry Potter Titles re-imagined as minimalist animated GIFs

Harry Potter Titles re-imagined as minimalist animated GIFs – click to see the rest


Love these simplistic and minimalistic versions of the Harry Potter book title. Subtley animated, they capture the title perfectly in vector form. Look for the hidden scar in each one.

Courtesy of Design taxi & Jace Martinez

The Pixel Painter

Many years ago, my younger brother created a computer picture of the Titanic using Microsoft Paint using an old inherited PC running Windows 3.1. He was fascinated by it and I have to say he did an amazing job. Unfortunately the image was lost but time moved on and he discovered Photoshop…

I came across this video randomly today of a 97 year old ‘Grandpa’, a former typogrpaher who still uses Windows 95 & Microsoft Paint to create art. He is practically blind and has lots of patience and time to create his images. Despite having Macular Degeneration, he loves to use the computer as he has the ability to zoom in to work. His shading and textures just using pixels have an almost Impressionist / retro quality. His ‘paintings’ are amazing…

The Man Who Paints from Windows 95 Paint


Excellent Marketing campaign for Blinkbox

Placed on the ‘Jurassic Coast’ in the UK, visitors to the beach of Charmouth were greeted by a giant dragon skull.

The was a very clever marketing campaign from Blinkbox to promote the release of Game of Thrones Season 3. Dragons feature heavily in the show so for fossil hunters down by the seaside, this would be an epic find!

DragonSkull1 DragonSkull2 DragonSkull3 DragonSkull4

London Unveiled…

Came across this site from a ‘Like’ on my own WordPress blog. Really useful and informative guide to some of the areas off the beaten track in London. Well worth a browse.

London Unveiled
– great places to visit off the beaten track

Courtesy of Ian Bishop, Editor of London Unveiled.

Really nice travel inspiration site

Love the bold imagery and clean design of this. Really makes you want to visit these places. If only all travel sites took inspiration from this form and functionality…

Landing page
Landing Page 1
Landing page
Landing page 2
Landing page
Landing Page 3
Search page
Search function by filters
Results Top
Results by filters
Results Bottom
Results by filter & choose alternatives

Useful tutorial for creating Web Style guides

Courtesy of WebDesign Tuts+

Style guides have been around for quite a while now. Even before the days of the web, companies often needed to create consistent and unified visuals for their brand. This was and still is achieved through the use of brand or identity guidelines. Such guidelines are usually set out in a document and can contain information such as:

  • Brand colors
  • Typography, such as fonts, sizes, leading etc.
  • Logo positioning and how to use in different situations ie. print layout can differ from web layout
  • Tone of voice
  • This useful tutorial shows how to create a simple one.

    Click HERE to go to Web Tuts+ for full tutorial.

    Website Style guide Tutorial
    Website Style guide Tutorial