Style guides have been around for quite a while now. Even before the days of the web, companies often needed to create consistent and unified visuals for their brand. This was and still is achieved through the use of brand or identity guidelines. Such guidelines are usually set out in a document and can contain information such as:
Typography, such as fonts, sizes, leading etc.
Logo positioning and how to use in different situations ie. print layout can differ from web layout
Tone of voice
This useful tutorial shows how to create a simple one.
The Good Man is an experimental CSS3 animation project created by Pedro Ivo Hudson. It’s a visual transcription of a narrative, created with HTML elements and animated with CSS3, using only web fonts (served by Google Web Fonts) and shapes so that it’s as scalable as possible. It was created as a graduation project in graphic design, as a study in animation code quirks and behaviors.
Remember the days when ‘My Space’ was the king of Social Network sites, before Mark Zuckerberg invented Facebook and stole its crown. Admittedly by then it was a mish-mash of animated gifs and bad personalisation from its users but its gone back to the drawing board, stripped everything back and redesigned itself. And I actually think it looks good.
With nods to the boards style of Pinterest, Springpad and Tumblr, the new look is so much more aesthetically pleasing.
Quite often in my job we do mockups for mobile Apps. There are loads of PSD and vector resources for Apple products all highly rendered and polished but there aren’t that many for Android devices. Found this link today which has proved really helpful for a project am working on. Thanks to Speckyboy Design Magazine for sourcing them.
Channel 4 trailed their 90 second trailer advert for the Paralympic games last night. It was certainly quite epic, not only covering the athletes amazing abilities but also a nod to what some of them may have been through to get to where they are now. I thought it was awesome and extremely well made…
You can read more about the making of it and the Paralympians here:
If you’re going to run a 90 second roadblock advert across 78 TV channels then you better make sure it’s an impressive piece – and my goodness did Channel 4 get it right last night. Their Meet the Superhumans promo for the upcoming paralympics was a sublime piece of of creative work, managing to be slick, stylish and inspirational all at once. Set to Public Enemy’s Harder Than You Think 4Creative’s team put together a film that had pace, punch and pathos and, if we’re honest, put many of the other Olympic ad campaigns to shame.
The new animated preview of the BBC’s Olympics title sequences. Lots of mixed reviews. Some people are saying its like the Incredibles sports day, others are saying they should have used real athletes footage but what would be different about that compared to any other standard sports title sequences? I think its ace! 🙂