Channel 4’s Paralympic Advert…

Channel 4 trailed their 90 second trailer advert for the Paralympic games last night. It was certainly quite epic, not only covering the athletes amazing abilities but also a nod to what some of them may have been through to get to where they are now. I thought it was awesome and extremely well made…

You can read more about the making of it and the Paralympians here:

Channel 4 – Paralympics Website

Meet the Superhumans
Meet the Superhumans

C4 have not allowing share embedding of the ad but you can watch it here via You Tube: Meet the Superhumans

Its Nice That comments on the advert in their article:

If you’re going to run a 90 second roadblock advert across 78 TV channels then you better make sure it’s an impressive piece – and my goodness did Channel 4 get it right last night. Their Meet the Superhumans promo for the upcoming paralympics was a sublime piece of of creative work, managing to be slick, stylish and inspirational all at once. Set to Public Enemy’s Harder Than You Think 4Creative’s team put together a film that had pace, punch and pathos and, if we’re honest, put many of the other Olympic ad campaigns to shame.

Meet the Superhumans
Meet the Superhumans
Meet the Superhumans
Meet the Superhumans
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